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The brand was established on 2012.Located in Jeddah- Saudi Arabia. The brand offers spectacular statement pieces that inject luxurious and fun into women's wardrobes. The designs are simply made to make all women feel like a queen. 


To become a market- leading local and regional Haute Couture brand. With an operations across the GCC and the wider region.


  • Our aim is to offer exclusive, elegant and iconic designs of quality for Women’s.
  • Provide fashionable products at affordable prices.
  • Be innovative, cost effective and globally competitive. 
  • Exceed our customer’s expectations. 
  • Provide opportunities of growth for our employees. 


  • The brand is a young, ambitious and dynamic company. That aspires to set, develop and maintain higher standards of fashion in the Industry. 
  • Our aspiration are to operate stylish, successful and profitable stores where we will provide our clients with a superb shopping experience. By exceeding their expectations. 
  • To be an employer of choice, With a team of enthusiastic, committed, high- caliber and fulfilled workforce. That achieves personal and brand objectives.