Menu
Your Cart

OUR STORY

Introduction

 Heba Alqurashi for Fashion Est. Commercial register number: 4030352091. مؤسسة هبه ابراهيم فضل الرحمن القرشي للأزياء The brand was established in 2012. Located in Jeddah- Saudi Arabia. The brand offers spectacular statement pieces that inject luxury and fun into women's wardrobes. The designs are simply made to make all women feel like a queen. 


Mission

To become a market-leading local and regional Haute Couture brand. With operations across the GCC and the wider region.


Vision

  • Our aim is to offer exclusive, elegant, and iconic designs of quality for Women.
  • Provide fashionable products at affordable prices.
  • Be innovative, cost-effective, and globally competitive. 
  • Exceed our customer’s expectations. 
  • Provide opportunities for growth for our employees. 


Objectives

  • The brand is a young, ambitious, and dynamic company. That aspires to set, develop and maintain higher standards of fashion in the Industry. 
  • Our aspiration is to operate stylish, successful, and profitable stores where we will provide our clients with a superb shopping experience. By exceeding their expectations. 
  • To be an employer of choice, With a team of enthusiastic, committed, high-caliber, and fulfilled workforce. That achieves personal and brand objectives.